How to build your brand

I recently shared my thoughts about branding building with my publisher, Aberdeen Bay, Author Community in the hope this would be helpful to other authors. Aberdeen Bay published my historical novel, Papa's Shoes, in May 2019. Building A Brand  by Madeline Sharples Before I discuss what I did to create my brand, I need to emphasize why an author – or any business person for that matter – needs a brand. We must market ourselves so that potential readers will know about us and our books. If people don’t know we exist, they won’t know what we have to offer. In addition, a strong brand lets customers know what to expect, represents us, helps us stay focused on what we’re offering, and helps connect us with our customers. As a result of a strong brand, it will provide value to what we are offering. I can’t emphasize this enough. People need to hear about us if we are going to sell our books. And if we’re perceived as experts as a result, we will stand apart even more from our co … [Read more...]

Linda Lee Kane is our Choices guest today

Linda Lee Kane, author of fantasies, thrillers, and contemporary fiction works, joins us today while on her WOW! Women on Writing virtual book tour to celebrate the re-release of The Black Madonna A Pope's Deadly Obsession. Before discussing her intriguing book, Linda shares about her life as a writer and some advice about how to publish our writing. Life as a Writer by Linda Lee Kane The same commitment you brought to writing your novel will be critical when facing the publishing world. For beginning writers, the publication can be a difficult path. The steps to publication involve finding an agent, working with an agent to sell your novel to a publisher, working with a publisher to prepare your book for launch, and marketing your book. This process can take years. Self-publishing is another option. You’ll cut out the agent and publisher, and produce and sell a book on your own. It may be a quicker route to publication, but it still requires a lot of work. In either case, … [Read more...]

Thank you, Denis Ledoux

Denis Ledoux, creator of The Memoir Network and a memoir-writing mentor, just posted a wonderful five-star review of my memoir, Leaving the Hall Light On. His words make me feel so proud that I couldn't resist sharing them here. Denis' review: I would have been proud to have written this book. How to add something new to a memoir that has received such a huge and positive response of reviewers? This is a good book that griped me from the beginning. The subject is tragic. Being a widower myself who has gone through his own overwhelming grief, I can attest that Madeline Sharples' observation and her writing of that observation are so accurate. So much here resonated with me. It was hard to read at times as this memoir evoked sorrow for Madeline Sharples (and for me) but it was also supportive to read about the author's journey. Madeline Sharples is clearly a polished writer and it was often a pleasure to read a turn of phrase she had crafted and then to reread it. The book … [Read more...]