Book marketing – is there ever enough?

Okay, I'm on to another marketing project. I was overwhelmed and indeed impressed by the numbers of blogs Jessica Bell is going to visit during her two-week book launch blog tour for her soon to-be-released, String Bridge. And that got me thinking I hadn't visited nearly enough blogs at the time of my book launch. I visited one blog a day for about three weeks, and she's going to have interviews and reviews on up to seven or eight blogs a day for two weeks. Plus she's going to have a whole lot of these same folks and more hit Amazon on the day of the book's release. Now that's using the network to the fullest, I would say. With my friend Susan at my book launch with Ben in the background I asked her how she amassed such a list and she admitted it was a lot of work. She reads and comments on all the blogs on her list regularly. And that's why she felt she was justified in asking them to do this book marketing favor for her. I know that's true. Jessica visits and comments on … [Read more...]