How to build your brand

I recently shared my thoughts about branding building with my publisher, Aberdeen Bay, Author Community in the hope this would be helpful to other authors. Aberdeen Bay published my historical novel, Papa's Shoes, in May 2019. Building A Brand  by Madeline Sharples Before I discuss what I did to create my brand, I need to emphasize why an author – or any business person for that matter – needs a brand. We must market ourselves so that potential readers will know about us and our books. If people don’t know we exist, they won’t know what we have to offer. In addition, a strong brand lets customers know what to expect, represents us, helps us stay focused on what we’re offering, and helps connect us with our customers. As a result of a strong brand, it will provide value to what we are offering. I can’t emphasize this enough. People need to hear about us if we are going to sell our books. And if we’re perceived as experts as a result, we will stand apart even more from our co … [Read more...]

My novel is finished – now what?

I had every intention of submitting my finished novel to a small press I heard about a few years ago that publishes American Jewish Experience fiction. I kept checking back and kept checking back to see if they were still around over the years. But when I pulled up their website again yesterday, I found a new note pertaining to their guidelines - they will only look a fiction works that are represented by an agent. That of course stopped me dead. Now I am on the lookout for a small press that will be interested in coming of age/immigration/feminist themes and maybe willing to go with the American Jewish Experience theme as well. Looks like a very tall order to me. I'll also make friends with the agents I've met through the Greater Los Angeles Writers Society, whom I've heard on panels many times. Maybe I can persuade one of them to represent me. In the meantime I want to thank all of the people who helped me with the book along the way. The following  is what I wrote for the … [Read more...]